A new collection is a big moment for a brand. But why should anyone else care? For The Knitwit Stable, we turned a product launch into the Opening of the Wool Season: a new annual ritual designed to give Dutch wool a moment on the calendar, and people a reason to pay attention.

Regenerative brands don’t struggle with intention, but with connection. This rebrand for The Knitwit Stable shows how shifting from sustainability messaging to material makes a brand easier to relate to, and explores what it takes for customers to actually adopt pre-order.

Rental sounds like a good idea, but often breaks down in practice. This exploration shows what keeps people from choosing rental and what it takes to make it work.

Resale is not just a business model. It is a signal. What pre-loved reveals about how consumers read quality, trust and intent.