We asked:
If your favourite brand offered pre-loved items,
what would that say about them?
Here’s what you shared.
It starts with a question.
Here you find our archive of contributions, where ideas are tested and insights take shape.
If progress matters to you, this is a place to move it together.
The answers to the third question we posed to our community reframed the conversation at our latest resale roundtable. What consumers saw in pre-loved was not just a resale model, but a signal of quality, intent and trust.
Samen met New Optimist & Co verkent NUTT Amsterdam of verhuur past binnen een premium modemerk, vanuit het perspectief van circulariteit, klantbeleving en inzichten van de eindgebruiker.
What happens when you ask people how it feels to wear something that isn’t theirs? Insights on ownership, experience and the small barriers shaping circular behaviour.
What happens when you ask people about sustainable choices? Insights from over 90 responses on empathy, tension, behaviour and circular change.