FIELD INSIGHTS
It starts with a question.
Field Insights is our archive of contributions.
A place where ideas are tested, questions are explored, and insights are made visible.
Not everything here is finished, and that’s the point.
Because progress doesn’t only come from answers, but from the questions that shape them.
We believe meaningful progress happens in the open.
By sharing not just outcomes, but the thinking behind them.
This is not just what was said, but what it revealed.
If progress matters to you,
this is a place to explore it together.
Resale is a signal.
The answers to the third question we posed to our community reframed the conversation at our latest resale roundtable. What consumers saw in pre-loved was not just a resale model, but a signal of quality, intent and trust.
Premium brand laat community meebeslissen
Samen met New Optimist & Co verkent NUTT Amsterdam of verhuur past binnen een premium modemerk, vanuit het perspectief van circulariteit, klantbeleving en inzichten van de eindgebruiker.
Small barriers matter.
What happens when you ask people how it feels to wear something that isn’t theirs? Insights on ownership, experience and the small barriers shaping circular behaviour.
Listening is strategy.
What happens when you ask people about sustainable choices? Insights from over 90 responses on empathy, tension, behaviour and circular change.
IT STARTS WITH A QUESTION
If these question keeps you busy,
there’s space to contribute.